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Morris Il cinemaio
Photographer: Fiorella Baldisserri
Exhibit Title: Morris Il cinemaio
Cinema has always been Morris Donini’s dream. Everyone knows and loves him as Morris the “cinemaio”, the artisan of the cinema. In this year of forced closure due to the pandemic, he decides to keep showing movies in an empty theater. In the darkness of his cinema, sits on an armchair keeps the doors open to allow the inhabitants of the small town to hear the voices of the stories projected, that send a message: cinema exists. Morris and his dog, as a sole spectator in a moment of great difficulty, with closed cinemas but with rents to be payed, with strength and determination. He drew movie theaters on his notebooks since he was a child. Today, 20 years after, he manages 3 cinemas in a small towns in the district of Bologna. He pays particular attention to quality movies, he has a great sense of welcoming his audience, accompanying the film with aperitif and theme evening. Cinema considered home, meeting place.In Italy, cinema business has undergone a drastic reduction of 70% in terms of presences, causing a collapse.
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