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The Smarties

Shiva Khademi | TEHRAN, Iran

1-Shiva was born in 1998, Tehran, Iran. She said, "No one born with this kind of hair color, so I dye mine."

Shortly after the Islamic Revolution (in 1979), Wearing hijab became mandatory for every woman in public. A procedure which challenged by many activists and remained something controversial even to this day. The Collection that you see which I named it "Smarties" includes shots of Iranian Girls that I met in my roaming in Tehran.

For one, her looks is like a weapon to fight with family traditions, for the other, it's an effort to not being boring and an emphasis on newness in fashion. Some trying to cover the ugly face of the routine and see colors like some form of protest, while some others are truly in love with the colors itself.

In a society like mine, there are always plenty of diverse options and approaches to think and act, which inevitably some contradict each other.

Shortly after the Islamic Revolution (in 1979), Wearing hijab became mandatory for every woman in public. A procedure which challenged by many activists and remained something controversial even to this day. The Collection that you see which I named it "Smarties" includes shots of Iranian Girls that I met in my roaming in Tehran.

When watching their look, a question occupied my mind and that was the influence of colors on the formation of their identity became. The generation present in my work were people from the 90s (and some 80s).

In my view, the Smarties usually are fighters, courageous and libertarian folk that see their body like a clean sheet, or a plate which they can write anything on it. Every one of them is something that can grab my attention for hours, to watch them, to think about and to listen to their unique story.

For one, her looks is like a weapon to fight with family traditions, for the other, it's an effort to not being boring and an emphasis on newness in fashion. Some trying to cover the ugly face of the routine and see colors like some form of protest, while some others are truly in love with the colors itself.

This Collection is a narrative of generation. A generation trying to remove the limits by its unique and sometimes its odd choices. (ALL PHOTOS IN TEHRAN-IRAN)

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